How you actually start

How you actually start is smaller than the market wants you to believe.

Not a 30-day tool plan. Not a class. Not another login. Twenty minutes. Name what is stuck this week. Put a second set of hands on it.

In Great by Choice, Collins compares two men racing to the South Pole in 1911. Amundsen marched about twenty miles a day in good weather and bad, and stopped at twenty even when the sky was clear. Scott pushed hard on the good days and stayed in the tent on the bad ones. Amundsen got there first and got home. Scott did not. Collins calls it the 20 Mile March. Pick a pace you can hold in a good week and a bad one, then hold it.

The start is that idea at owner scale. One stuck thing. One clear next step. A pace you can run again next Monday. Not a transformation. A march.

You keep the work only you can do. sideKick takes the rest. On the systems you already pay for. Extra capacity on the team you already have. No lock-in. Your systems, your data, your call. We stay as long as we are worth it.

You’re not buying software. You’re buying capacity.

Monday: book the 20 minutes, or write what is stuck in one sentence. If you cannot name it in one sentence, that is the stuck thing.

I am Keith Kostrzewski. I own and operate sideKick. I am the name in the first meeting. I am not the workforce. If this only works when I am the hero, we built it wrong.